Big Machine Label Group has joined forces with renowned fashion designer John Varvatos to launch Big Machine/John Varvatos Records. The imprint is a revolutionary collaboration, co-mingling two distinct brands with the common goal of releasing timeless records and genuine music in the spirit of legends. John Varvatos recording artists have included Zac Brown Band, Andrew Watt, Tyler Bryant and the Shakedown and Amos Lee. Big Machine/John Varvatos Records artists include Ayron Jones, Badflower, and The Struts.